Terms of Services
Our editorial team reviews all press releases to ensure they meet our quality and content standards for distribution. Following these guidelines helps ensure quick approval and successful distribution across our network.
1. Newsworthy and Relevant Content
Content should focus on newsworthy announcements, including new product launches, expansions, awards, events, or expert opinions. Each release should clearly state the news angle, particularly in the headline.
2. Professional, Objective Tone
Press releases should maintain an objective, journalistic tone without excessive hype. Direct addresses (e.g., “you,” “we”) are discouraged except within quotes. Avoid exclamations or exaggerated claims that detract from credibility.
3. Translation and Localization
Our team offers translation and localization services to ensure press releases resonate with Chinese audiences, aligning with linguistic and cultural norms.
4. Clear Contact Information
Press releases should include valid contact details, although Chinese regulations may restrict public display of phone numbers, emails, or websites. Our team ensures contact information complies with local standards.
5. Authorization for Major Announcements
Significant announcements (such as mergers, acquisitions, or network marketing activities) may require written authorization from a senior executive to verify accuracy and appropriateness for distribution.
6. Length and Language Requirements
Ideal length is between 400 and 1,000 Chinese characters. Content should be in standard Chinese, free from grammatical or spelling errors, and avoid complex technical jargon unless defined.
7. Formatting Standards
Press releases must follow plain-text formatting without HTML tags, non-standard symbols, or excessive line breaks.
8. Appropriate News Source Attribution
The news source should be clearly attributed to the issuing company or organization. If representing a client, use the client’s name for proper attribution.
9. Content Restrictions
We do not accept content involving:
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- Personal opinions intended to harm, incite hatred, or defame.
- Sexually explicit material, gambling, short-term loans, online pharmaceuticals, unapproved health claims, easy money schemes, or illegal activities.
- Black Hat SEO practices, including keyword stuffing or link buying.
10. Unique and Original Content
All press releases must be original and free from duplicate content. Releases containing copyrighted material or misinformation are not accepted.
By adhering to these guidelines, you help maintain the quality and integrity of news distributed through ChinaNewswire.